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Sustainable fashion

14th May 2020

Sustainable fashion

With the global population set to reach 9 billion people by 2030, nature will struggle to meet human demands like never before. More consumers are becoming more mindful of their purchase and seeking awareness of where their clothes come from. As a result, responsible apparel companies are transforming their operating practices to achieve more sustainable business model, which are more dedicated to ethical and Earth-friendly standards.

Fast fashion may be convenient and cheap, but its cost runs deep, from unfair wages to negative environmental impacts. And people are starting to care more about how and where their clothing is produced. Sustainable fashion is the future and Skully & friends is here for it.

What does sustainable fashion mean?

Sustainable fashion is a design philosophy and movement that promotes environment and social responsibility. Sustainable fashion is defined as clothing, home decors, and other accessories that are manufactured and used in the most sustainable manner possible, taking into accounts both environmental and socio-economic.

As a company that is part of fashion industry, we’re taking responsibility for the impact our business has on the world and continuously working to achieve more and more sustainable fashion movement. And we’re excited to share this journey with you!

Our steps to Eco-friendly brand

Sustainable fashion is the future! That's why Skully & friends is taking steps to make sure we're part of the movement.

Our biggest advantage over big fashion retailers is that on-demand model produces less waste. Traditional shopping chains produce items to sell, so they’re always manufactured in bulk to save money. Meanwhile, Skully & friends only prints a product when a customer places an order for it, creating items that already have a known buyer. This allows us to avoid overproduction and textile waste.

Direct-to-garment (DTG) printing is more sustainable than older apparel printing methods, such as screen printing. Not only does screen printing use a lot of water and plastisol inks that don’t biodegrade, but it’s also tended towards bulk orders which can lead to overproduction. In comparison, DTG printing is more eco-friendly because items get printed only when there’s already a customer for them and our printers use almost zero wastewater and less energy, lowering our carbon footprint.

The inks we use for printing are water-based and free of harmful chemicals. We take care to dispose of any left-over ink according to our supplier guidelines, so we’re not harming the environment.

Our vendor facilities for printing in North America and Europe are based close to where our customers are. This means we can ship products faster and cut the shipping distances, resulting in less air and water pollution.


As a company that is part of fashion industry, we’re taking responsibility for the impact our business has on the world and continuously working to achieve more and more sustainable fashion movement. And we’re excited to share this journey with you!